Paddy Power is an Irish bookmaker with offices in Ireland and across the UK. The company merged with Betfair in February 2025 to create Paddy Power Betfair. They continue to be a major supplier of online betting opportunity, as well as operating Ireland's largest telephone betting service.
Paddy Power has created a name for themselves with their controversial advertisements and gambling markets-what they like to call "making the occasional bit of mischief." The most recent? As featured in the mischief section of their blog, "We have installed a billboard featuring Presidential candidate Donald Trump and outgoing leader Barack Obama above the Waterloo pub on nearby Baggot Street.
"The advertisement is a massive 6m x 4m and sits two doors down from a Paddy Power shop, contrasts Trump's perma-tan skin tone to that of Barack Obama, the first black US President, by carrying the title of "Orange Is The New Black?" along with the property tycoon's odds of winning the presidential race."
Paddy Power’s Gaming Options
There is certainly no shortage of opportunity for online bettors to take a swing at when they visit Paddy Power. Football, archery, badminton, volleyball, bowls, horse racing, golf, greyhound racing, show jumping, judo, taekwondo, table tennis and trampoline are just a few among MANY sports betting opportunities. (See their home page for full list.) They also provide the opportunity to place bets on politics and e-sports.
Live bet events run on the home page, allowing bettors to place their bets as play is underway. Their live casino gives players the chance to play poker, slots and other table games in real time, with the action being streamed live to their PC. And those looking for a slightly more virtual experience can bet on their virtual events, which run just like the real thing.
If the lottery is more their speed, players can do that too, buying in to lotteries from all over the world through either their desktop or mobile application.
Regardless of whether it's their first visit to the site or the 400th, visitors can enjoy their blog, columns and tips for gambling, as well as recaps of major events in recent sports history. There is a constantly refreshing selection of promotions, special events and welcome bonuses available on a game by game basis.
Deposits & Withdrawals
Current accepted methods of deposit and withdrawal include cheque, PaySafeCard, bank transfer, Neteller, Skrill, PayPal, cash, Visa, MasterCard, EntroPay, and most debit cards. Paddy Power also sponsors its own cash card, PPlus, which gives instant access to game winnings. It can be used to buy items and remove cash from ATMs as well as place bets on the Paddy Power site.
Technology & Site Navigation
Simple to navigate, the website has a running bet slip, direct links to main markets and current live-bet events directly accessible through their home page. Unlike many of their competitors, their cash out link is directly accessible on their home page a well, making it simple for users to collect their winnings without having to go searching through pages upon pages of material.
They maintain a regularly updated blog (see the mention of mischief above) and are a regular presence on social media. Their site provides text and audio racing commentaries for equine events, as well as email, phone and live chat features should users find themselves in need of a representative.
Mobile apps are available for sports, games, poker, messenger and casino for Apple, Android and Desktop operating systems.
Responsible Gambling
Paddy Power strongly promotes their stance on responsible gambling, partnering with government organizations and community resources to provide players with support to continue safe and responsible gambling. Current tools and policies to promote that stance include (as quoted from their website):
- 'Take a Break' – pioneered by Sportsbet to encourage customers to take time out from gambling and reassess how much they are betting.
- Deposit and Loss Limits – to allow customers to control how much they can bet.
- Player Awareness Systems – which monitor customer betting patterns, identify when someone is developing a problem with their gambling, and prompt staff to intervene.
- Budget calculators, summary pages and self-assessment questionnaires – to encourage awareness of how much customers are betting.
- Public campaigns – such as the Senet Group's 'bad betty' adverts during the European championships and gamble aware week.
- Research and treatment – We are one of the top donors to the UK Responsible Gambling Trust in addition to other responsible gambling charities and support groups.
- Underage Betting – We use sophisticated account verification procedures to ensure all of our online customers are 18+ and operate a strict 'Think 21' policy in our shops, enforced by independent secret shopper checks.
We work hard to bring you this valuable information about various sports betting bonuses, offers, products and services. We are able to provide our services free-of-charge thanks to commissions paid by the featured services for referring users to their sites. However, such payments do not influence our professional evaluation of the services. Our reviews do not constitute professional advice of any kind. Where necessary, the user should consult a professional service provider before taking further action. Players must be 18 or over and located in the United Kingdom.